4/7/2024 0 Comments Hindi tv![]() ![]() “One can be tempted to attribute the trend of dropping awareness levels to the increase in media clutter, especially because of the arrival of digital platforms, such as social media and streaming apps. UA is a percentage measure of audience who can name a show when asked to cite upcoming or recent offerings, based on primary surveys carried out by the firm across the country periodically. Unaided awareness (UA) of top Hindi GEC shows in their launch week has more than halved in the past decade, according to Ormax. Also Read | Dissecting Ola’s audacious electric dreamsĪccording to media consulting firm Ormax, about 23 million people, or 8% of the urban television watching population above 15 years, switched to original content on streaming platforms for the first time during the lockdown with 57% of them being women, the primary target for GECs. ![]()
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